, Nielsen, , , .

27 . , 53 . , 4% 3D-, 9% 15% . , 19% , 21% .

(17% ), - (11%), (11%).

: 3D- . 59% 49% . 19% 17% . 16% , 17% .

, Nielsen : , , . , , -, HD-DVD Blu-Ray, , .

, 2010 . 3D - "" , " ". , .

, (Industrial Technology Research Institute, ITRI).